Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of...
performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game...