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P&G
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble....
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings...