Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile...
Pivot
2020 was the year of CTV … and then 2021 was also supposed to be the year of CTV …...
By Stephanie Himoff, VP of global publishers and platforms at Outbrain This article is sponsored by Outbrain. Already battered by...
When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The...
While one may be tired of hearing the word "pivot" in the marketing world, small businesses don't necessarily have a...
This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live...