"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Planning
McDonald's is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe's Starcom as...
AUCKLAND, Today: The Monkeys Aotearoa is bolstering its strategic offering announcing three new hires – head of planning Tom Sykes,...
The Monkeys Aotearoa is bolstering its strategic offering announcing the arrival of three new hires, Head of Planning Tom Sykes,...
Today Nielsen (NYSE: NLSN) announced an exciting new venture in collaboration with New Zealand’s Radio Broadcasters Association to fuse radio...
AUCKLAND, Today: Respected NZ strategist Lucinda Sherborne has departed DDB Aotearoa NZ after nearly 15 years to establish her own...
The holiday shopping season is already in full swing on Pinterest. The company said holiday-related searches on its platform were...
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate...
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift...