“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Ellgass, EVP for retail marketing solutions at IRI. In a post-cookie world, retail media networks (RMNs) have the potential to be an important channel in a brand’s comprehensive advertising… Continue reading »
The post Planning To Invest In Retail Media Networks? It Pays To Sweat The Details appeared first on AdExchanger.
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