Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
platform
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post...
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Out of home media company oOh!media’s new platform Smart Reach aims to use data and consumer insights to change the...
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to...
Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person...
Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $ 5 million in a...
Concrete Playground, a digital media platform for urban exploration, has launched its redesigned website, which enables a deeper, more intuitive...
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young...