Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...
platform
The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive...
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
Publicis Groupe New Zealand has announced the launch of PMX Cornerstone, a proprietary investment intelligence platform to be used by...
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that...
AUCKLAND, Today: Publicis Groupe New Zealand has launched PMX Cornerstone, a proprietary investment intelligence platform that’s unique to the market....
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post...
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Out of home media company oOh!media’s new platform Smart Reach aims to use data and consumer insights to change the...