The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye...
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Centro said on Wednesday that it’s acquiring search engine marketing platform QuanticMind with plans to integrate the technology into its...
As is tradition, there's been lots of chatter over the last 24 hours about which Super Bowl ads were the...
Batter up: On Thursday, sports-focused live TV streaming service FuboTV became the first connected TV company to join the Unified...
It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but...
SOCi, a platform that helps national brands manage their marketing locally, closed its $ 80 million Series D on Thursday...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler...
Parler, the social media platform that's become popular among conservatives in recent months, has been removed from both major mobile...
Salesforce today announced that Stephanie Buscemi, its chief marketing officer for the past three years, is stepping down from the...