It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A… Continue reading »
The post In-Game Programmatic Ad Platform Anzu Raises $ 9 Million With Support From WWP And Sony appeared first on AdExchanger.
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