As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether...
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Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve...
Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits...
Brewing company Woodstock has launched a new platform with Droga5 ANZ, Celebrate Your Bromance. Woodstock believes the strongest bonds are...
AUCKLAND, Today: A new player has landed in New Zealand’s content space, shaking up how brands use user-generated content (UGC)....
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries,...
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log...
A new digital platform, Headspace Invaders, has launched to help young people recognise and respond to harmful content online. Designed...
It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the...
AUCKLAND, Today: Colenso BBDO has been named the new strategic and creative lead for Tika — a ground-breaking legal service...