Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...
platform
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post...
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...
The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive...
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
Publicis Groupe New Zealand has announced the launch of PMX Cornerstone, a proprietary investment intelligence platform to be used by...
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that...
AUCKLAND, Today: Publicis Groupe New Zealand has launched PMX Cornerstone, a proprietary investment intelligence platform that’s unique to the market....
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post...