Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas. The post Havas...
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Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch...
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution...
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy...
British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform. Adweek Feed
AUCKLAND, Today: Housies has launched with a mission to make home ownership possible for all New Zealanders. The new investment...
The streamer-DSP integration follows a similar deal between Amazon and Netflix. Adweek Feed
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem....
The Netherlands-based company was just acquired by investment firm Prosus. Adweek Feed
Social Butterflies The employees who know Meta’s platform best work there, right? Wrong. The CMO of Meta believes the people...