AppNexus has been wanting to make its fees transparent, even before it was acquired by AT&T’s ad unit Xandr, but...
Platforms
Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want...
What do advertisers outside of China need to know about Tencent?For one, it’s got much more going on than just...
You may have received a news alert from The New York Times Wednesday morning about the latest Facebook data-related misstep...
Revcontent named Omar Nicola as its new CEO Wednesday, replacing co-founder John Lemp in the top role. One of his...
Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate...
One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
Aside from dedicated fans, most people who show up to a concert never hear from the band again. That fleeting...
Instagram is shopping for its share of holiday dollars.On Thursday, Facebook’s much-cooler sibling added three new features designed to help...
Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed...