Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and...
Platforms
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original...
Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on...
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics.The CEOs of OpenX, PubMatic, Rubicon...
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in...
Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and...
The third-party cookie isn’t crumbling so much as imploding.In a Friday email to advertisers and publishers, Facebook said that on...
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him.His sharp opinions and independent mindset...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...