Facebook is augmenting the news feed.The company has been testing AR ads for the past couple of months with a...
Platforms
Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad...
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand.Google is...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR,...
The global ad market is set to grow even faster than forecasted. Why? It’s the duopoly, folks.In a report released...
Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time...
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride.“Scandal is not...
The potential of programmatic audio has caught the interest of advertising’s behemoth.Google said Wednesday it had launched the ability to...