Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported...
Platforms
The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the...
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform...
To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...