Turns out people really like those Snapchat baby face and gender swap filters.The app’s daily active users hit 203 million...
Platforms
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm...
The French ad-tech company Pubstack said Wednesday it raised $2.3 million in seed funding from two VC firms and a...
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is...
Pinterest really wants people to shop on its platform.The newly public company revamped its marketing partner program on Monday and...
Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression...