Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the...
Platforms
Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order...
Facebook’s stock dipped slightly on Wednesday morning after the Federal Trade Commission formally announced its $5 billion dollar fine over...
It’s a big day for the big blue app.The Federal Trade Commission (FTC) formally announced Wednesday it will fine Facebook...
TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers...
Turns out people really like those Snapchat baby face and gender swap filters.The app’s daily active users hit 203 million...
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...