Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
Platforms
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique...
Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter...
Snap is seeing a nice bump from performance advertisers.The platform said Tuesday that its revenues from direct-response buyers doubled over...
Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google.A top priority for the...
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that...
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Waze is navigating toward programmatic.The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover...
Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data.At its Google Cloud Next...