Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The...
Platforms
Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes...
Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European...
Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and...
OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely...
LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers...
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients....
After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of...
Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers...
Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help...