That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped...
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Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil's classic--and much parodied--formula that...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: "So What Was The Point?" appeared first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising...
Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch,...
Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption...
Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a...
McDonald's, largely a holdout in the faux-meat battle that's been raging at fast food chains for nearly two years, plans...