This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters...
prebid
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data...
Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media...
Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...