“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management for OpenX. Publishers are right to be worried about the impact that third-party cookie deprecation in Chrome will have on their programmatic revenue. In 2019, Google ran a study… Continue reading »
The post Prebid Is The Key To Unlocking The Cookieless Future For Publishers appeared first on AdExchanger.
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