Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time...
pritchard
For those paying attention at this year's Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of...
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard,...
ORLANDO--P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important...
Big problems require big solutions, and right now few issues loom larger than climate change and social injustice. To help...
The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Considering the events of 2020, it's no surprise that hygiene, health and cleanliness are top of mind for consumers. And...
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...