Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way...
Problem
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with...