Most publishers have no idea that a major part of their video ad delivery will stop working on April 30,...
Problem
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season...
Boom or bust, luxury brands traditionally do well. But change is in the air. Adweek Feed
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in...
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and...
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
Plus, retailers experiment with agentic commerce. Adweek Feed
Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI...