After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how...
Procter & Gamble
Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo.But reaching her with the right message on...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble....
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more...