Recount Surprise: Marc Pritchard’s Agenda Under Siege As Activist Peltz Appears To Win P&G Board Seat

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Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble. In the wake of the early October vote, the initial vote count had Peltz down by a narrow margin, but that now appears to be wrong. In a statement shared with AdExchanger late Wednesday, theContinue reading »

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Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now

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Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble Tuesday following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using theirContinue reading »

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Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen

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Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks atContinue reading »

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Pritchard’s Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums

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Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And he’s optimistic that Facebook, Google and others will meet P&G’s deadline to align on third-party measurement standards and have their methods audited by the Media Ratings Council by the end of thisContinue reading »

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P&G Drives TAG Trusted Partner Registrations

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In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more than 350 applications from companies within and outside the United States for TAG registration to get verified as a trusted partner. As of this time last year, the registration count was only about 100 mostlyContinue reading »

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CPG Ad Cuts Raise Tough Questions For Digital Media

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The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings call after earnings call in the past week, consumer packaged goods (CPG) companies sent a clear message to the ad industry: The belt is tightening. On Thursday, Procter & Gamble CEO Jon Moeller told investorsContinue reading »

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