The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in...
programmatic
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...
One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic...
When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1...
SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in...
The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year,...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Programmatic may have cut...