It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020,...
programmatic
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...