Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened...
programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an...
Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a...
It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on...
AUCKLAND, Tuesday: JCDecaux New Zealand has announced the national launch of programmatic trading across its roadside digital large format network....
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is...
Members of IAB New Zealand’s Programmatic DOOH Steering Committee have this week agreed on an industry benchmark Impression Multiplier formula...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....