May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Will It Take To Unlock The Value Of Programmatic Direct?

“The Sell Sider” is a column written by the sell side of the digital media community.  Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for advertisers to reach target audiences. It’s also getting harder for publishersContinue reading »

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