Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $ 323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
The post Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains) appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications