Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $ 323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
The post Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains) appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware