Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
programmatic
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail...
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...