Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
programmatic
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing...
As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for...
Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay...
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news....
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...