The past year may have seemed like 2020 redux. But in programmatic media, 2021 has brought a world of change....
programmatic
Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused...
Out-of-home media company JCDecaux New Zealand and global digital out-of-home marketplace VIOOH have launched their programmatic offering in partnership with Air New...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Amanda...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by...
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny...
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April...