When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic...
programmatic
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming...
Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC...
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising...
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user....