The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms – and programmatic companies are like race horses chomping… Continue reading »
The post Ad Buyers Bet On Programmatic In The Final Push Before The Midterms appeared first on AdExchanger.
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