March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

Streaming is the word for this year’s upfront discussions, but big networks aren’t yet opening up that highly valuable inventory to programmatic buying. The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. Since CTV is a digital medium, ad-tech…
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