Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user –...
programmatic
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack...
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the...
Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its...
Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and...
Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to...
If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...