Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and...
programmatic
Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to...
If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020,...
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...