Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink...
programmatic
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020,...
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...