CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and...
programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user....
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year. The post Programmatic Ads:...
Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and...
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including...
Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a...
The Interactive Advertising Bureau of New Zealand (IAB New Zealand) Programmatic DOOH Council is inviting buyers, demand-side platforms (DSPs), creative...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...