The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse...
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The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market....
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose”...
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews,...