In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a...
Publishers
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The...
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally...
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New...
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help...