Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Publishers
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case...
CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm...
Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the...
Reddit is hoping advertisers upvote its latest ad offering: outstream video.The ad unit is being made available to managed partners...
USA Today Sports Media Group acquired Golfweek 20 months ago because of its great content and readership of obsessive golf...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Always Wins As YouTube keeps dialing up...
When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already...
Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing...