By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Publishers
The Guardian UK is taking ownership of its ad stack.“Publishers have given away control of our digital businesses through programmatic....
Facebook is trying to reset its relationship status with publishers from frenemy to friend.“That is an area we can do...
When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI...
2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...
As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of...
One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly...
Data-driven editorial just added a new weapon to its arsenal: a Slackbot. Clique Media Group (CMG), which owns flagship style...
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus...
Mitú, a digital media company for young Latinos, started out as a multichannel network on YouTube and has since expanded...