Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Publishers
Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts –...
Engaged readers make for loyal subscribers.The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop...
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers.The...
When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before...
Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts.“One of the...
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for...
Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted...
Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can...