With header bidding enabled, the open marketplace works just fine for Advance Local.While many publishers and buyers are moving to...
Publishers
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and...
Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the...
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the...
Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts –...
Engaged readers make for loyal subscribers.The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop...
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers.The...
When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before...