For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
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With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office,...
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy...
Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday...
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Streaming is still far from a mature business. Which is why programmers took ad tech off the backburner during their...