In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much...
Push
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Streaming is still far from a mature business. Which is why programmers took ad tech off the backburner during their...
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
TikTok allows users to receive push notifications when certain actions take place in the photo- and video-sharing application. For instance,...
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged...
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away...