Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into...
Push
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
TikTok allows users to receive push notifications when certain actions take place in the photo- and video-sharing application. For instance,...
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged...
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away...
For the first time since the National Women's Soccer League's inception ten years ago, fans can watch the championship on...
Twitter allows users to manage the kinds of push notifications they receive from the social networking application. For instance, users...
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given...