In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out...
Real
Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's...
"Not all heroes wear capes" is a well-worn adage, and it appears to be a central insight to a clever...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back...
For the past few years, reality has seemed very much like a parody. But it looks like that might (hopefully)...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for...
Burger King's journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...