On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of...
relevance
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always...
Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to...
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown...
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on...
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart...
If you don't understand the terms "Corn Kid" or "It's Corn!" then you may have been living under a rock...
Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the...
By Todd Cohen, vice president of national video/CTV sales and strategy at Undertone This article is sponsored by Undertone. The...
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes...