Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the...
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By Todd Cohen, vice president of national video/CTV sales and strategy at Undertone This article is sponsored by Undertone. The...
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...